Sertex: pioneering sublimation printing in Ecuador
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Challenge

Founded in 2015, Sertex Guayas grew rapidly by printing sportswear, banners and home textiles. To support expansion across South America, the company needed consistent quality and efficiency. Conventional papers led to variable transfers and production waste.

Solution

Sertex adopted Coldenhove Jet‑X® paper for its high gram weight and low humidity. These features improve transfer efficiency and reduce cockling, delivering stable results on high‑volume runs. Coldenhove’s technical guidance helped Sertex optimize settings and plan future growth.

Results

With Jet‑X® paper, Sertex achieved reliable, high‑quality prints that impressed clients across South America. Production waste decreased, and the company is now poised to expand into home furnishings while maintaining its reputation for innovation and client service.